About 8 years ago, I was part of a music group called Afrocen3. I’ll talk about my experience with the group in a later post, but in 2015, we found ourselves on a 3-city tour with Akon after recording just 3 songs. At some point during the tour, our manager asked Akon if he would sign us. His reply taught me a huge lesson about consistency and why it is so important in the career of an artist. In fact, you can have a great personality, a solid team, a mouth-watering budget, and all the connections in the world, but none of it will matter if you aren’t making and releasing music consistently. Below are 4 major reasons why consistency is important in your career as an afrobeats musician.
The more songs you have, the bigger your fan base will be
Ultimately, the cheapest and most effective form of advertising for you as an artist is through word of mouth. This is when your fans and/or people who like you and your music are raving about you to their friends/family. However, you can only realize the full potential of word of mouth advertising if you are consistent with your music content. If you are consistently making music, your fans will always have something to keep them coming back to you. Not only that, but they’ll also have a ton of music to show to their friends to convert them into fans of yours as well.
Bigger brands and record labels will rate you based on your catalog
As you can probably tell, Akon said no to the request of signing us, but his reason for saying no was what stuck with me.
“There's not enough songs for me to sign y’all”, he said, with a chuckle.
To me, It made a lot of sense.
Why would anyone want to take a risk with an artist who only has 3 songs to their name? If you’re ever going to go into business with artists and brands that are bigger than you and they have to put up any form of risk on their part, your catalog of music will be the first thing they will look at. If it’s not big enough for them, then you have an uphill battle to climb. Be consistent and bigger brands will have better confidence to put their name and money on the line to invest in you.
It is the key to longevity as an artist
Think about your top 10 musicians of all time. Take a minute to make that list, then come back and continue reading.
Did you make it? Cool. Now, think about this for a second;
How many of the artists on your list have less than 10 songs to their name?
I’m willing to bet there isn’t any on your list (If there is, let me know in the comments section). That’s because no artist ever became a legend by half-assing the consistency process. Take a cue from the greats so that you can become one yourself.
You get better as you continue to make music consistently
This is self-explanatory, but the old saying “practice makes perfect” applies to your music as well. The more music you make, the better you’ll get at making music. You’ll find that what used to take you two hours to make, now only takes you an hour to make. This is how mastery is achieved – from consistency.
I hope this blog post was helpful to you. To be honest, if you’re planning to have a solid career as a musician, you can’t do it with one song. And anyone who you can mention that has done it is a MAJOR exception, not a rule. Let me know any topics you’d like me to tackle in the comments section. Also, don’t forget to click the subscribe button to get updated when a new blog post is released. See you next week Friday for another afrobiz tip!